- Privacy Policy
1. Introduction
Vivanti ("we," "us," or "our") is a global consultancy specializing in data, artificial intelligence, and cloud platforms. We value your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (vivanti.com), engage with our services, or interact with us. It is drafted to comply with the Australian Privacy Act 1988 (Cth), the EU/UK General Data Protection Regulation (GDPR), and applicable US Federal and State laws.
2. Information We Collect
We collect data to operate effectively and provide you with the best experiences with our services.
2.1 Information You Provide Directly
Contact Information: Name, email address, phone number, and company details provided via forms, business cards, or correspondence.
Account Credentials: Usernames and passwords for client portals.
Professional Information: Job title, industry, and strategic business goals discussed during consultations.
2.2 Information Collected Automatically
Device & Usage Data: IP address, browser type, operating system, referral URLs, and interactions with our emails (e.g., open rates).
Cookies & Tracking: We use cookies to analyze traffic and personalize content. See our Cookie Policy for details.
2.3 Information from Third Parties
Strategic Partners: We may receive your contact details from marketing agencies, event organizers, or technology partners (e.g., Cloud Hyperscalers) where you have expressed interest in services relevant to Vivanti.
3. Legal Basis for Processing
We process your personal data only when we have a lawful basis. To support our "Joint Value Creation" model, we rely heavily on Legitimate Interests where permitted by law.
Purpose
Lawful Basis (GDPR/UK/AU)
Service Delivery
Contractual Necessity: To fulfill our consulting agreements and deliver promised services.
B2B Marketing
Legitimate Interest: To send relevant industry insights, whitepapers, and service updates to corporate contacts who have engaged with us. (See Section 5).
Partner Ecosystem
Legitimate Interest: To connect you with our network of strategic technology partners and agencies who offer complementary solutions.
AI & Product Improvement
Legitimate Interest: To analyze service usage patterns and train our proprietary internal models to improve efficacy.
Security & Compliance
Legal Obligation: To comply with ISO 27001 security standards, and lawful enforcement requests.
4. How We Share Your Information
We do not sell your personal data in the traditional sense. However, to maximize the value of our ecosystem, we disclose data to the following categories of third parties:
Vivanti Group Companies: Affiliates and subsidiaries for centralized administration and reporting.
Strategic Partners & Marketing Agencies: We share contact data with trusted marketing agencies and technology vendors to facilitate joint value creation, audience analysis, and targeted campaign delivery. These parties are bound by confidentiality agreements.
Service Providers: Cloud storage, CRM (e.g., Salesforce, HubSpot), and IT support providers who process data on our behalf.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity.
5. Marketing Communications
5.1 Global Approach (Legitimate Interest)
We adhere to a "Soft Opt-In" approach for business communications. If you have previously purchased services or expressed interest (e.g., by submitting a form), we will send you relevant B2B marketing based on our legitimate commercial interest.
Opt-Out: You can unsubscribe at any time via the link in the footer of our emails.
5.2 Specific Jurisdictions
Australia: We infer consent from your existing business relationship or publication of your work contact details (Spam Act 2003).
EU/UK: We rely on Legitimate Interest for corporate subscribers. For private individuals, we will request explicit consent where legally mandated.
6. International Data Transfers
Vivanti is a global organization. Your information may be transferred to, stored, and processed in Australia, the United States, and other countries where our partners operate.
Safeguards: For transfers from the EEA/UK, we utilize Standard Contractual Clauses (SCCs) or rely on adequacy decisions to ensure your data remains protected.
Consent: By using our services, you explicitly acknowledge and consent to this transfer.
7. Data Security and Retention
Security: We maintain an ISO 27001 aligned Information Security Management System (ISMS) to protect your data from unauthorized access.
Retention: We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. We reserve the right to retain anonymized data indefinitely for research and statistical purposes.
Deletion: As per ISO27001, any personal data no longer required is securely deleted.
8. Your Legal Rights
Depending on your location, you may have the following rights:
Access & Correction: Request a copy of your data or correct inaccuracies.
Deletion (Right to be Forgotten): Request removal of your data, subject to our legal retention obligations.
Objection: Object to the processing of your data for direct marketing purposes.
Verification: To protect your privacy, we reserve the right to verify your identity before processing any request. We may refuse requests that are manifestly unfounded or excessive.
8.1 Notice to California Residents (CCPA/CPRA)
Vivanti does not "sell" personal information for monetary value. However, sharing data with strategic partners for joint marketing may be considered a "sale" or "sharing" under California law. You have the right to opt-out of this sharing by contacting us at the details below.
9. Contact Us
If you have questions about this policy or wish to exercise your rights, please contact our Privacy Team:
Email: privacy@vivanti.com
Address: Vivanti Consulting, 151 Clarence St, Sydney, NSW, 2000
Attention: ISMS Manager / Privacy Officer
10. Updates to this Policy
We reserve the right to modify this policy at any time. Changes will be effective immediately upon posting to the website. Your continued use of our services constitutes your acceptance of the revised policy.