Case Study - Building a Next-Gen Data & AI Platform for Asia & EMEA
Creating the future of commercial intelligence & personalised player engagement across Asia & EMEA
- Client
- Electronic Arts
- Year
- Service
- Data Platform Design & Build
Overview
The Vivanti team engaged stakeholders across the organisation's Data, Product, Marketing and Publishing domains to distil functional requirements for the target data platform.
The Vivanti expertise in cloud, digital and ML domains allowed a modern set of data capabilities for Extract Load, Transform and activate data through proprietary customer engagement channels.
Our team integrated with the commercial intelligence team to co-create a data model, semantic layer and the relevant integrations for the team to build upon and extend in an expedited timeline.
As a result of the engagement, the number of ingestion and transformation steps were reduced by 50% , with integration into Studio and global communication channels driving hyper-localized, hyper-personalized engagements with gamers across titles and franchises. A truly omnichannel experience was developed for players, driving retention and return player activities.
What we did
- Data Platform
- Data Science
- Machine Learning
- Gaming
Working with Vivanti allowed us to evolve as an elite version of our own team. They were able to not only design and build a new data platform for us, but supported the capability uplift of our team and organizational advocacy
Head of Asia Publishing intelligence
- Less time spent on engineering tasks
- 50%
- New modelled datasets
- 30
- New integrations
- 10+
