Case Study - Building a Next-Gen Data & AI Platform for Asia & EMEA

Creating the future of commercial intelligence & personalised player engagement across Asia & EMEA

Client
Electronic Arts
Year
Service
Data Platform Design & Build

Overview

The Vivanti team engaged stakeholders across the organisation’s Data, Product, Marketing and Publishing domains to distill functional requirements for the target data platform.

The Vivanti expertise in cloud, digital and ML domains allowed a modern set of data capabilities for Extract Load, Transform and acivate data through proprietary customer engagement channels.

Our team integrated with the commercial intelligence team to co-create a data model, semantic layer and the relevant integrations for the team to build upon and extend in an expedited timeline.

As a result of the engagement, the number of ingestion and transformation steps were reduced by 50% , with integration into Studio and global communication channels driving hyper-localized, hyper-personalized engagements with gamers across titles and franchises. A truly omnichannel experience was developed for players, driving retention and return player activities.

What we did

  • Data Platform
  • Data Science
  • Machine Learning
  • Gaming

Working with Vivanti felt more like working with an elite version of our own team. They were able to not only design and build a new data platform for us, but supported the capability uplift of our team and orgnaisation advocacy

Maurice Ky
Head of Asia Publishing intelligence
Less time spent on engineering tasks
50%
New modelled datasets
30
New integrations
10+

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