Electronic Arts
Data Platform Design & Build
Building a Next-Gen Data & AI Platform for Asia & EMEA
We were engaged by a global leader in digital interactive entertainment, creating and publishing content for over 600 Million gamers worldwide across sports, shooters and management genres. As part of growing demand for data driven insights and hyper-culturalization in market, the Asian commercial intelligence team required a scalable robust data platform. The team needed not only to enable existing dashboards and insights, but also to answer complex questions and enable predictive analytics to unlock hyper-personalized cross-cultural experiences.